The silver market phenomenon : marketing and innovation in the aging society
Florian Kohlbacher; Cornelius Herstatt (eds.)
| Year of publication: |
2011 ; 2. ed.
|
|---|---|
| Other Persons: | Kohlbacher, Florian (ed.) ; Herstatt, Cornelius (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | Produktentwicklung | New product development | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Zielgruppe | Target group | Ältere Menschen | Elderly people | Marketingmanagement | Marketing management | Alternde Bevölkerung | Aging population | Bevölkerungsentwicklung | Altersstruktur | Wirtschaftsentwicklung | Innovation | Marketing | Älterer Mensch |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
33 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXXIV, 463 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturangaben. - Enth. zahlr. Beitr. |
| ISBN: | 978-3-642-14337-3 ; 978-3-642-14338-0 |
| Classification: | Marketing ; Wirtschaftsentwicklung, Wirtschaftsstruktur: Sonstiges ; Demographie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008699431