THE SIX FACETS MODEL OF TECHNOLOGY MANAGEMENT UNDER CONDITIONS OF RAPID CHANGE: A STUDY IN THE PRE-MEDIA SEGMENT OF THE PRINTING INDUSTRY

Under conditions of rapid or continual technological change, understanding how the transition from old technology to new works is critical to organizational success. We apply the Six Facets Model of technology management to the process innovation challenges faced by the printing industry. This new application of the model yields insights not only into the printing industry but into how the process innovation process can be managed in any industry facing high levels of technological change. Thus, the Six Facets Model is validated in a new, broader setting, suggesting it be widely applied in industries facing significant changes in technology.