The Smartphone as a pacifying technology
Year of publication: |
2020
|
---|---|
Authors: | Melumad, Shiri ; Pham, Michel T. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 47.2020, 2, p. 237-255
|
Subject: | product attachment | psychology of technology | mobile marketing | digital marketing | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Technischer Fortschritt | Technological change | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour |
-
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam, (2017)
-
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan, (2014)
-
Al Khasawneh, Mohammad Hamdi, (2018)
- More ...
-
The pleasure of assessing and expressing our likes and dislikes
He, Daniel, (2019)
-
Selectively emotional : how smartphone use changes user-generated content
Melumad, Shiri, (2019)
-
Berman, Ron, (2019)
- More ...