The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Meng-Hsien (Jenny) Lin, Samantha N.N. Cross, Russell N. Laczniak, Terry L. Childers
| Year of publication: |
April-June 2018
|
|---|---|
| Authors: | Lin, Meng-Hsien ; Cross, Samantha N. N. ; Laczniak, Russell N. ; Childers, Terry L. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 2, p. 97-111
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| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2017.1410739 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011876089