The social and economic effects of advertising
Year of publication: |
1978
|
---|---|
Authors: | Aaker, David A. |
Published in: |
Consumerism : search for the consumer interest. - New York [u.a.] : Free Press [u.a.], ISBN 0-02-900050-5. - 1978, p. 174-193
|
Subject: | Werbung | USA |
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