The Social Construction of Successful Practical Selling - A study of how sales persons at CR Ltd construct selling as successful

In this paper I discuss how the sales persons, at a computer retailing company, understand themselves as successful in interaction with their customers. The discussion introduces earlier research about success and successful selling, which also reveals the notion as socially constructed. The purpose has been to reveal how the sales person socially constructs, interprets and enact successful practical selling as well as competition in their every day practice. The discussion about the sales person’s act is founded in habitus that is understood to structure the sales person’s act in his or her practice.