The social shopping movement in China : from TaoBao to WeChat
Wenkai Zhou
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhou, Wenkai |
| Published in: |
The SAGE handbook of social media marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4378-4. - 2022, p. 205-220
|
| Subject: | Einkaufsverhalten | Shopping behaviour | Online-Handel | Online retailing | Social Web | Social web | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013368572