The sound of branding : an analysis of the initial phonemes of popular brand names
Year of publication: |
2020
|
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Authors: | Pathak, Abhishek ; Velasco, Carlos ; Spence, Charles |
Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 3, p. 339-354
|
Subject: | K effect | Phonemes | Brand names | Naming conventions | Phonetic symbolism | Sound branding | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Werbemusik | Advertising music | Sprache | Language |
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