The Spanx story : what's underneath the incredible success of Sara Blakely's billion-dollar empire

Stephanie and Charlie Wetzel

"The Spanx Story chronicles Sara's journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today"--Page 4 of cover

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Year of publication:	[2020]
Authors:	Wetzel, Stephanie ; Wetzel, Charlie
Publisher:	[New York, NY] : HarperCollins Leadership
Subject:	Bekleidungsindustrie \| Clothing industry \| Unterwäsche \| Underwear \| Unternehmensgründung \| Business start-up \| Erfolgsfaktor \| Success factor
Description of contents:	Table of Contents [gbv.de]

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Extent:	182 Seiten Illustrationen 21 cm
Series:	Business storybook series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pages 151-162) and index
ISBN:	978-1-4002-1611-6 ; 1-4002-1611-7 ; 978-1-4002-1617-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012598673