THE SPONSOR : NOTES ON A MODERN POTENTATE / ERIK BARNOUW
| Alternative title: | SPONSOR |
|---|---|
| Year of publication: |
1978
|
| Authors: | Barnouw, Erik |
| Publisher: |
NEW YORK : OXFORD UNIV. PR. |
| Subject: | USA | Werbesendung | Fernsehsendung | Sponsoring |
-
Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich, (1987)
-
The spot : the rise of political advertising on television
Diamond, Edwin, (1984)
-
The 100 best TV commercials ... and why they worked
Kanner, Bernice, (1999)
- More ...
-
Tube of plenty : the evolution of American television
Barnouw, Erik, (1990)
-
Barnouw, Erik, (2001)
-
A history of broadcasting in the United States
Barnouw, Erik, (1966)
- More ...