The standarization construct in international marketing : earlier conceptualization and suggestions for further development
Attila Yaprak, Shichun Xu and S. Tamer Cavusgil
| Year of publication: |
2011
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|---|---|
| Authors: | Yaprak, Attila ; Xu, Shichun ; Cavusgil, S. Tamer |
| Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-302-1. - 2011, p. 190-208
|
| Subject: | Internationales Marketing | International marketing | Standardisierung | Standardization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387372