The startup jungle: Four-dimensional business modelling

The Startup Jungle is a four-dimensional business-modelling tool used in Masters level entrepreneurship education. It combines a metaphorical jungle landscape with the dynamics of interplay to map business ecosystems, model new ones, develop implementation strategies, consider consequences, and scenario plan.

MoreLess

Year of publication:	2019
Authors:	Rumble, Ryan
Published in:	Journal of Business Models (JOBM). - ISSN 2246-2465. - Vol. 7.2019, 3, p. 119-130
Publisher:	Aalborg : Aalborg University Open Publishing
Subject:	Business model \| serious game \| ecosystem

More details

Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	10.5278/ojs.jbm.v7i3.2567 [DOI] 1698647948 [GVK] hdl:10419/318907 [Handle]
Source:	EconStor

Persistent link: https://www.econbiz.de/10015409235