The state-of-the-art and future research directions in bequest fundraising by nonprofit organizations : a systematic literature review
Year of publication: |
2023
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Authors: | Bizzarri, Alex ; Cardinali, Silvio |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 28.2023, 3, Art.-No. e1792, p. 1-13
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Subject: | bequest | bequest donors | charitable bequest | fundraising | legacy fundraising | nonprofit marketing | nonprofit organizations | Fundraising | Nonprofit-Organisation | Nonprofit organization | Erbe | Inheritance | Nonprofit-Marketing | Nonprofit marketing | Wohltätigkeit | Charity | Bibliometrie | Bibliometrics | Nonprofit-Management | Nonprofit management | Gemeinnützige Organisation | Charitable organization |
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Brand authenticity's influence on charity support intentions
Wymer, Walter, (2019)
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Halvorsen, Cal J., (2024)
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Testing the effectiveness of fundraiser job titles in charitable bequest and complex gift planning
James, Russell N., (2016)
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