The stigma of mental illness : using segmentation for social change
Marie A. Yeh, Robert D. Jewell, and Veronica L. Thomas
| Year of publication: |
2017
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|---|---|
| Authors: | Yeh, Marie A. ; Jewell, Robert D. ; Thomas, Veronica L. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 36.2017, 1, p. 97-116
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| Subject: | mental illness | segmentation | cluster analysis | social marketing | Social Marketing | Social marketing | Psychische Krankheit | Mental disorder | Clusteranalyse | Cluster analysis | Sozialer Wandel | Social change | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.13.125 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690546