The store of the future : engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
Courtney Szocs, Yeseul Kim, Mikyoung Lim, Christian Arroyo Mera, Dipayan Biswas
| Year of publication: |
2023
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|---|---|
| Authors: | Szocs, Courtney ; Kim, Yeseul ; Lim, Mikyoung ; Arroyo, Christian Camilo ; Biswas, Dipayan |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 4, p. 605-620
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| Subject: | Future of retailing | In-store experience | Retail atmospherics | Retail environment | Sensory marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2023.11.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014465663