The strategic and operational planning of marketing
Gordon E. Greenley
| Year of publication: |
1986
|
|---|---|
| Authors: | Greenley, Gordon E. |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Marketing | Strategisches Management |
| Extent: | XII, 252 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-084154-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004015361