The strategic digital media entrepreneur

"The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media.... [The authors] provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottet media entrepreneurs, as well as the fatal flaws that lead many promising new ventures down the road to ruin"---Back cover