The strategic importance of creating breakthrough performance : cases in Malaysia

Improving sales performance, a case study in a Korean based adhesive company / Chie Chong Low and Cheng Ling Tan -- Getting out of 'commodity trap' and manage fluctuating company's profit margins / Hui Huang Tan and Nabsiah Abdul Wahid -- Improving sales performance of a Penang based car coating company / Shing Yeu Lim and Hasnah Haron -- Improving employees retention to endure sustainability / Nur Afifah Mohd. Ramli and Suzari Abdul Rahim -- Headcount constraint in an event organizing company, case analysis of a party organizer / Jaseetharaani Arunasalam and Hasnah Haron