The strategic role of competitive aggressiveness and marketing synergies in emerging economies
Charles Arthur Robb, Minhyo Kang
| Year of publication: |
2024
|
|---|---|
| Authors: | Robb, Charles Arthur ; Kang, Minhyo |
| Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 2384-1958, ZDB-ID 2920576-1. - Vol. 20.2024, 5, p. 77-96
|
| Subject: | Competitive Aggressiveness | Emerging Markets | Export Performance | Market Capability | Market Orientation | SMEs | Schwellenländer | Emerging economies | KMU | SME | Marketingmanagement | Marketing management | Marketing | Wettbewerbsstrategie | Competitive strategy | Wettbewerb | Competition | Internationales Marketing | International marketing | Wettbewerbsvorteil | Competitive advantage | Export | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.16980/jitc.20.5.202410.77 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323948