The strategic role of marketing : understanding why marketing should be central to your business strategy
Adrian Davies
| Year of publication: |
1995
|
|---|---|
| Authors: | Davies, Adrian |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 205 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-707854-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004306582