The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Sandy D. Jap
| Year of publication: |
2009
|
|---|---|
| Authors: | Jap, Sandy D. |
| Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 375-402
|
| Subject: | Verkaufspersonal | Salespeople | Verhalten | Behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Lebenszyklus | Life cycle |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836363