The strategic value of servitization : a quality management perspective
Muratcan Erkul, Subhajit Chakraborty, and Hale Kaynak
| Year of publication: |
2021
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|---|---|
| Authors: | Erkul, Muratcan ; Chakraborty, Subhajit ; Kaynak, Hale |
| Published in: |
Quality management journal : QMJ. - London : Taylor & Francis Group, ISSN 2575-6222, ZDB-ID 2159832-0. - Vol. 28.2021, 4, p. 176-189
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| Subject: | customer focus | extent of servitization | organizational innovativeness | quality management practices | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy | Dienstleistungsqualität | Service quality | Organisatorischer Wandel | Organizational change | Innovationsmanagement | Innovation management | Produktqualität | Product quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10686967.2021.1962774 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650359