The Stratlogic Approach to the Analysis of Competitive Position
| Year of publication: |
1994
|
|---|---|
| Authors: | Moutinho, Luiz ; Brownlie, Douglas |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 12.1994, 4, p. 15-21
|