The study of the effects of strategic orientations and marketing capabilities on marketing unit performance (Case study: Petrochemical Industry)
Year of publication: |
2014
|
---|---|
Authors: | Dalvi, Mohammad Reza ; Haery, Fariddeddin Allameh ; Sharifi, Jalal |
Published in: |
International Journal of Academic Research in Business and Social Sciences. - Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences. - Vol. 4.2014, 2, p. 21-33
|
Publisher: |
Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences |
Subject: | Strategic orientations | customer orientation | competitor orientation | cost orientation | innovation orientation | marketing capabilities | marketing performance |
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