The study of consumers' post-purchasing behavioural intentions towards organic foods in an emerging economy : from the S-O-R model perspective
Year of publication: |
2024
|
---|---|
Authors: | Thanh-Binh Phung ; Cong-Minh Tran |
Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 15.2024, 1, p. 84-100
|
Subject: | re-purchase intention | word-of-mouth intention | satisfaction | organic foods | S-O-R model | Bio-Lebensmittel | Organic food | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
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