The study on digital marketing influences on sales for B2B start-ups in South Asia
Year of publication: |
2022
|
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Authors: | Hawaldar, Iqbal Thonse ; Ullal, Mithun S. ; Sarea, Adel M. ; Mathukutti, Rajesha T. ; Joseph, Nympha |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 8.2022, 1, Art.-No. 23, p. 1-15
|
Subject: | B2B | digital brand-consumer interaction | digital media | outbound marketing | Südasien | South Asia | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Digitale Medien | Digital media | Digitalisierung | Digitization |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc8010023 [DOI] hdl:10419/274328 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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