The sun and beach myth : the impact of pull-based factors and "things-to-do" on tourists' motivations and place images
Rosane K. Gertner, João Freire
| Year of publication: |
2019
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|---|---|
| Authors: | Gertner, Rosane K. ; João, Freire |
| Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 6.2019, 3/4, p. 194-213
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| Subject: | leisure and tourism | destination branding | place branding | destination images | destination brand dimensions | tourist motivations | push and pull factors | Destinationsmanagement | Destination management | Markenführung | Brand management | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Standortmarketing | Place marketing | Markenimage | Brand image | Motivation | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJLTM.2019.103547 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012160470