The support of local underdogs : system justification theory perspectives
Year of publication: |
August 2018
|
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Authors: | Legendre, Tiffany Shin ; Warnick, Rodney B. ; Baker, Melissa |
Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 59.2018, 3, p. 201-214
|
Subject: | underdog effects | top dogs | brand positioning status | brand localness | political orientation | system justification |
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