The susceptibility of mental accounting principles to evaluation mode effects
| Year of publication: |
2009
|
|---|---|
| Authors: | Chatterjee, Subimal ; Heath, Timothy B. ; Min, Junhong |
| Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 2277190. - Vol. 22.2009, 2, p. 120-137
|