The synergy of management information systems and predictive analytics for marketing
M. Lishmah Dominic, P.S. Venkateswaran, Latha Thamma Reddi, Sandeep Rangineni, R. Regin, S. Suman Rajest
| Year of publication: |
2024
|
|---|---|
| Authors: | Dominic, M. Lishmah ; Venkateswaran, P. S. ; Thamma Reddi, Latha ; Rangineni, Sandeep ; Regin, R. ; Rajest, S. Suman |
| Published in: |
Data-driven decision making for long-term business success. - Hershey PA, USA : IGI Global, ISBN 979-8-3693-2193-5. - 2024, p. 49-63
|
| Subject: | Marketing | Management-Informationssystem | Management information system | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-2193-5.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014483465