The Targeting of Advertising
Year of publication: |
2005
|
---|---|
Authors: | Iyer, Ganesh ; Soberman, David ; Villas-Boas, J. Miguel |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 24.2005, 3, p. 461-476
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | media precision | advertising | targeting | price discrimination |
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