The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses
Year of publication: |
2002
|
---|---|
Authors: | Berman, Barry ; Sharland, Alex P. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 24.2002, 2, p. 125-134
|
Saved in:
Saved in favorites
Similar items by person
-
Planning and implementing an effective omnichannel marketing program
Berman, Barry, (2018)
-
Strategies to detect and reduce counterfeiting activity
Berman, Barry, (2008)
-
Strategies to combat the sale of gray market goods
Berman, Barry, (2004)
- More ...