The teaching the alignment of business model components: The use of the movie La La Land

Using cinema in the pedagogy of entrepreneurship can be useful to illustrate the process and dy-namics of the Business Model in a limited time. Here, the movie La La Land is used as a case study to analyze the links and the alignment between the value proposition and the other components of the BM, particularly the stakeholders.

MoreLess

Year of publication:	2022
Authors:	Krémer, Florence ; Verstraete, Thierry
Published in:	Journal of Business Models (JOBM). - ISSN 2246-2465. - Vol. 10.2022, 2, p. 129-138
Publisher:	Aalborg : Aalborg University Open Publishing
Subject:	Entrepreneurship education \| movie \| Business Model \| Customer Value Proposition

More details

Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	10.5278/jbm.v10i2.6663 [DOI] 1823296998 [GVK]
Source:	EconStor

Persistent link: https://www.econbiz.de/10015409364