The technology of branding
Year of publication: |
2015
|
---|---|
Authors: | Levy, Sidney J. |
Published in: |
Brands : interdisciplinary perspectives. - London [u.a.] : Routledge, ISBN 978-1-138-78796-4. - 2015, p. 187-192
|
Subject: | Markenführung | Brand management | Produktmanagement | Product management |
-
Kurdola : product portfolio decision
Mukherjee, Jaydeep, (2015)
-
Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung
Hauser, Ulrich, (1997)
-
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane, (1998)
- More ...
-
Marketing, society, and conflict
Levy, Sidney J., (1975)
-
Managerial analysis in marketing
Sturdivant, Frederick D., (1970)
-
Broadening the concept of marketing
Kotler, Philip, (2008)
- More ...