The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
| Year of publication: |
2004
|
|---|---|
| Authors: | Bolton, Ruth N. ; Lemon, Katherine N. ; Verhoef, Peter C. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 32.2004, 3, p. 271-292
|