The theory of customer relationship valuation
by Richard K. Ellsworth
| Year of publication: |
2008
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|---|---|
| Authors: | Ellsworth, Richard K. |
| Published in: |
Business valuation review : the quarterly journal of the Business Valuation Committee of the American Society of Appraisers. - Portland, Or. : ASA, ISSN 0897-1781, ZDB-ID 2419581-9. - Vol. 27.2008, 3, p. 159-164
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| Subject: | Immaterielle Werte | Intangible assets | Beziehungsmarketing | Relationship marketing | Substanzwert | Net asset value | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003811829