The theory of customer relationship valuation
Year of publication: |
2008
|
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Authors: | Ellsworth, Richard K. |
Published in: |
Business valuation review : the quarterly journal of the Business Valuation Committee of the American Society of Appraisers. - Portland, Or. : ASA, ISSN 0897-1781, ZDB-ID 2419581-9. - Vol. 27.2008, 3, p. 159-164
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Subject: | Immaterielle Werte | Intangible assets | Beziehungsmarketing | Relationship marketing | Substanzwert | Net asset value | Bewertung | Evaluation |
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