The thought that counts is the one we ignore : how givers overestimate the importance of relative gift value
Julian Givi, Jeff Galak, Christopher Y. Olivola
| Year of publication: |
2021
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|---|---|
| Authors: | Givi, Julian ; Galak, Jeff ; Olivola, Christopher Y. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 502-515
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| Subject: | Gift-giving | Prosocial behavior | Relative value | Self-other decision making | Social comparisons | Soziales Verhalten | Social behaviour | Soziale Werte | Social values | Experiment | Entscheidung | Decision | Geschenk | Gifts | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.10.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012435350