The Tiger Woods scandal: a cautionary tale for event studies
Year of publication: |
2012
|
---|---|
Authors: | Hood, Matthew |
Published in: |
Managerial Finance. - Emerald Group Publishing. - Vol. 38.2012, May, 5, p. 543-558
|
Publisher: |
Emerald Group Publishing |
Subject: | Celebrities | Cumulative abnormal returns | Event study | Golf | Sponsorship | Stock returns | Tiger Woods |
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