The time-healing effects : a multi-method study on how time affects consumers’ attitude change following the occurrence of brand scandals
Wumei Liu, Heng Zhang, Shaobo Kevin Li, Yan Liu
| Year of publication: |
2025
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|---|---|
| Authors: | Liu, Wumei ; Zhang, Heng ; Li, Shaobo ; Liu, Yan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115202, p. 1-12
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| Subject: | Brand familiarity | Brand scandal | Consumer attitude | Dialectical thinking | Multi-method study | The time-healing effects | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015395496