The "tourist in Romania" campaign - methods of calculation and allocation of advertising budgets
Year of publication: |
2010
|
---|---|
Authors: | Papuc, Mihai |
Published in: |
Romanian economic and business review. - Bucuresţi : Pro Universitaria, ISSN 1842-2497, ZDB-ID 2605012-2. - Vol. 5.2010, 2, p. 185-189
|
Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Fernsehwerbung | Television advertising | Außenwerbung | Outdoor advertising | Rumänien | Romania |
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