The transformation of selling for value co-creation : antecedents and boundary conditions
Daniela Corsaro and Isabella Maggioni
| Year of publication: |
2022
|
|---|---|
| Authors: | Corsaro, Daniela ; Maggioni, Isabella |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 22.2022, 4, p. 563-600
|
| Subject: | B2B | business relationships | sales management | Selling theory | service ecosystem | service-dominant logic | transformation | Service-Dominant Logic | Service-dominant logic | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Kundenintegration | Customer integration | Verkaufspersonal | Salespeople | Unternehmensnetzwerk | Business network |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931221104519 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013435581