The translation aesthetics of brand names and their effect on bilingual consumers' engagement with luxury hotels
Yang Zhang, Cheng-Yuan Chen, Si-Fan Liu, Zhi-Xuan Li
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhang, Yang ; Chen, Cheng-Yuan ; Liu, Si-Fan ; Li, Zhi-Xuan |
| Subject: | Bilingual consumers | Brand name | Cultural appeal | Luxury hotel brand | Translation aesthetics | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Luxusgüter | Luxury goods | Markenartikel | Brand | Ästhetik | Aesthetics | Markenführung | Brand management | Mehrsprachigkeit | Multilingualism | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.104054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015358873