The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Year of publication: |
2016
|
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Authors: | Islam, Jamid Ul ; Rahman, Zillur |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 54.2016, 8, p. 2008-2034
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Subject: | Customer engagement | Literature review | Consumer engagement | Consumer brand engagement | Customer brand engagement | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Kundenintegration | Customer integration | Markenführung | Brand management | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Markentreue | Brand loyalty | Social Web | Social web |
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