The travel influencer construct : an empirical exploration and validation
Aikaterini Manthiou, Isabelle Ulrich, Volker Kuppelwieser
| Year of publication: |
2024
|
|---|---|
| Authors: | Manthiou, Aikaterini ; Ulrich, Isabelle ; Kuppelwieser, Volker |
| Subject: | Bayesian methodology | Measurement scale | Social media | Tourism | Travel influencer construct | Social Web | Social web | Tourismus | Urlaubsverhalten | Holiday behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2023.104858 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457728