The tribes in the field of servitization : discovering latent streams across 30 years of research
Year of publication: |
2021
|
---|---|
Authors: | Rabetino, Rodrigo ; Kohtamäki, Marko ; Brax, Saara A. ; Sihvonen, Jukka |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 95.2021, p. 70-84
|
Subject: | Literature review | Narratives | Servitization | Topic modeling |
-
Now it makes more sense : how narratives can help atypical actors increase market appeal
Cutolo, Donato, (2024)
-
Accounting for Accounting history : a topic modeling approach (1996-2015)
Ferri, Paolo, (2018)
-
Kitanaka, Hideaki, (2021)
- More ...
-
Structuring servitization-related research
Rabetino, Rodrigo, (2018)
-
Making connections : Harnessing the diversity of strategy‐as‐practice research
Kohtamäki, Marko, (2021)
-
Unfolding the simple heuristics of smart solution development
Huikkola, Tuomas, (2021)
- More ...