The trouble with brands : provocations and possibilities
guest editors: Dr. Ross Brennan and Professor Sue Halliday
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Brennan, Ross (ed.) ; Halliday, Sue Vaux (ed.) |
| Publisher: |
Bradford : Emerald |
| Extent: | Seite 846-956 Illustrationen |
|---|---|
| Series: | Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. volume 33, number 6, 2015 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 6 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447850