The ultimate book of business brands : insights from the world's 50 greatest brands
Des Dearlove & Stuart Crainer
| Year of publication: |
1999
|
|---|---|
| Authors: | Dearlove, Des ; Crainer, Stuart |
| Publisher: |
Dover, N.H. [u.a.] : Capstone |
| Subject: | Markenartikel | Produktpolitik | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXIX, 231 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-84112-016-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004000849