The unbearable lightness of university branding cross-national patterns
Giuseppe Delmestri, Achim Oberg, and Gili S. Drori
| Year of publication: |
2015
|
|---|---|
| Authors: | Delmestri, Giuseppe ; Oberg, Achim ; Drori, Gili S. |
| Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 45.2015, 2, p. 121-136
|
| Subject: | Markenführung | Brand management | Visualisierung | Visualization | Hochschule | Higher education institution | Vergleich | Comparison | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286439