The undermining of beliefs in the autonomy and rationality of consumers
John O'Shaughnessy and Nicholas O'Shaughnessy
| Year of publication: |
2008
|
|---|---|
| Authors: | O'Shaughnessy, John ; O'Shaughnessy, Nicholas Jackson |
| Publisher: |
London : Routledge |
| Subject: | Marketing | Verbraucherverhalten | Präferenz | Consumers' preferences | Consumer behavior | Consumers | Research | Psychological aspects |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 139 S. 24cm |
|---|---|
| Series: | Routledge interpretive marketing research. - London [u.a.] : Routledge. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-415-77323-7 ; 978-0-415-77323-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004897028