THE UNIVERSITY AND THE COMPETITIVENESS

CIn our days we see a persistent concern for competitiveness and performance. In the context of the big changes in the Romanian society, the action of the contemporary market forces generate a certain behavior, behavior which it is dominated by the competition for the resources, clients and suppliers, competition in which the performance and competitiveness have an important role. In the specialized literature we can identify many opinions regarding competitiveness the key word of the Lisbon process. Everything started from the feeling ruggedized by the reality that the European Union lost ground in the global economy.